The Independent: Climate Change & Bottled Water
Today’s Independent newspaper offers us a mixed message. Under a front page story entitled ‘The Climate Has Changed’ it features a special issue on ‘the bill which makes action on global warming a reality’. And then, at the point of sale, it proposes a special offer of a free plastic bottle of water…. Celebration of a major breakthrough in environmental legislation is greatly to be welcomed. But toasting this particular achievement with such an environmentally unfriendly product tells us a lot about the contradictions of the market.
The Independent has long featured environmental issues as important news, and for that it should be applauded. A headline like today’s ‘Blair hails ‘historic day’ in battle against climate change‘, with a full seven pages of analysis, is indeed something to be welcomed.
But why on earth (to use an apt metaphor) did The Indy decide to promote sales (in some train stations at least), today of all days, by offering free bottled water – just at a time when large numbers of organisations are acknowledging the importance of good old water-from-the-tap?
Joined up thinking, this is not. Priority of marketing over content, it might well be. There’s a way to go on the eco agenda yet…