Visiting Valencia
Valencia, Spain’s third largest city, offers much more than simply the industrial centre which many imagine. This mediaeval seat of learning and trade has a charm reaching far beyond the attractions of its wide sandy beaches and windswept sea.
Valencia is a wonderful place to visit; history and modernity go hand in hand with a fascinating range of things to do and enjoy. But it remains a city in transition where there’s still scope, as in many other cities ‘on the edge’, for better communication with those who come to enjoy and admire this evolving location. In some ways, however, that’s part of the adventure….
In 2007 Valencia plays host to a world-class event, the America’s Cup; but it also has an exotic living civic history and a rural hinterland, known so far to only a few, which encompasses the Albufera ornithological paradise and the ancient traditions of towns like Sagunt and Xativa.
Valencia, we now know, is The Place for everyone to be seen in 2007. It’s to host the America’s Cup on behalf of Switzerland, and everyone who’s anyone will be there.
Well, that’s next year. In the meantime, we turned up this August (2006) for our holiday, barely aware that the America’s Cup was on the agenda (though, come to think of it, we did have a brief encounter with the run-up to it on a trip to Marseilles last summer).
For us, arriving late on a hot August evening, the attraction was simply that Valencia is a city with history, sun and lots to see.
First impressions
Our rule-of-thumb is that the hotel we choose for our holiday should be near the historic centre of the selected sunny city destination; anywhere near a cathedral is usually a good way to ensure that, especially if the map shows the streets around the hotel as small and windy.
And so we found ourselves, that first evening, sitting in a paved square with its own uplit fountain outside the Astoria Hotel, serenaded by some very business-like passing musicians and enjoying a late meal after our travels. (We subsequently realised that ‘late’ is a different idea in the mind of a Brit from that of Valencians, whose young families dine out at times which seemed exotic even to us as oldies.)
Then next morning we began our annual adventure, to discover as much as possible about our host city whilst taking in the ambiance and enjoying a few of life’s little luxuries. Not hard to do in Valencia!
A city of contrasts
You can read all the guidebooks about a city, but nothing except direct experience takes you to the real thing. One lasting impression we have of Valencia is that it’s amazingly flat and easy to get around. Don’t, whatever you do, take a car – the local parking attendants are very diligent. But do get a street map and some walking shoes; this is easy terrain. Take your time and your ease and savour the freedom to roam which visitors to
Valencia can enjoy. The mediaeval centre of the city is compact and rewarding for those who linger and explore it.
And do be prepared for surprises. Until you’ve seen it, you truly won’t be able to understand the impact of the Third Millennium City of Arts and Sciences, with the Palau de la Musica, its enormously impressive Science Museum, Congress Palace (still being built) and the wonderful Oceanografic, complete with shark tunnel, flamingos and leaping dolphins.
Nor can you really imagine the exquisite architectural balance of the Plaza de la Virgen which shares the centre of the old city with the Cathedral and other mediaeval buildings.
It’s a meeting point, a perfect setting for a relaxing break or meal and, almost unnoticed, adjacent to the site of roman remains, visible through cleverly placed glass partitions and in one place actually excavated and viewed via a glass-based water feature. Here is evidence before our very eyes of Valencia’s history from Roman times onwards, set with such sense of place that it feels almost unreal.
Valencia is green
Altogether a different experience is the greenness of Valencia. We had heard of the great Turia, the now-dry river bed which surrounds the old city and provides some ten kilometres of leisure space for locals and visitors alike. Walkers, cyclists, footballers (of all ages and both genders), relaxed locals and tourists mix with ease in this enormous space, enriched with much public artwork and trees of every sort, and spanned at many points by bridges ranging in design from the formidably modern to the elegantly ancient.
This is an open space, magnificently appointed, which must surely meet the needs of all who use and visit it – yet it came about only because city leaders feared another mighty flood, such as that in 1957, and so they decided to divert the river proper. Sometimes it is indeed possible to bring about good from catastrophe.
What was less familiar to us was Valencia’s stoutly walled (and thereby almost un-findable) Botanic Garden, which is administered by the University. It’s an oasis of clearly ordered information, calm and dappled light.
And further afield is the huge shallow lagoon of Albufera (we went on the Bus Turistica), just a metre deep for most of its five kilometre diameter, but home to many different birds and host to thousands of visitors who are transported in the traditional flat-bottomed boats of the local people.

Strangely, to most of us from the more Northern parts of Europe, almost none of these amenities has developed commercially. Of course in some ways that’s great, but in other ways not so. You can’t even buy a bottle of water on your trip to Albufera, and locating the entrance to the Botanic Garden is a real challenge – though admirably it was open on a Bank Holiday when everywhere else was closed. (In fact, many things, including – despite the jellyfish sea bathing scare – the main public swimming baths, were closed for the whole of August…)
More architecture
Back exploring the built environment, we were fascinated by the range of styles and shapes of the city. The fifteenth century UNESCO World Heritage site of La Lonja de los Mercaderes is one of the oldest secular institutional buildings (it’s a mediaeval silk trading hall), and just opposite it is the ornate early twentieth century Mercado Central, not to mention the extraordinary Estacion de Nord (sadly next door to the only real blot we saw on the valencian landscape, the Bullring, still put to its original use – though happily functioning as a market whilst we were in town) with its tiled salutation of Bon Voyage on the walls in many languages.
Wider afield

Conveniently, our hotel being just across the Plaza del Ayuntamiento (City Hall) from the Estacion de Nord, it was easy to get out of town on the train for the green hills which surround Valencia. Thus we found ourselves taking days out variously in Sagunt to the north and Xativa to the south – both famed for their fortress castles, but both also surprising us with other sights as well.
In Xativa we suddenly encountered an enormous street market – at least a kilometre long, with everything from wonderful dried herbs, to candles, carved wooden animals and (thousands of!) walking sticks – which had encamped for a week, marking the traditional Southern European Feast of the Assumption on 15 August. Here, where we had anticipated just a quiet stroll, were merchants from all over the world, South America, Africa and closer to home, many of them in traditional costume, plying their wares, selling food, playing music and generally in celebratory mode.
And in Sagunt, a place like Xativa which from the railway station seemed unappealing – and was certainly seriously unsignposted – we saw a magnificent open-air opera house, reconstructed in somewhat controversial style on the site of a Roman amphitheatre, overlooking Sagunt’s fabled old town but still far below the castle with its breath-taking vistas across the mountains and plains encompassing Valencia city, and onwards to the sea.
A place to revisit
Valencia is vibrant and varied, a place to return to when one can. Not every aspect of the transition to a modern city has been resolved, as the continuing use of the Bullring in its original role demonstrates, but it is evident that much progress has been made. There were of course things missing on our visit.
Nowhere in the city itself was any music, even small-scale performances (other than enterprising street musicians), to be found during August. Many places provided no clues for non-Spanish / Valenciano-Catalan speakers about how to conduct one’s business – always crucial if serious tourism is to be encouraged. Most tourist information points (even at the train station) were thinly stocked and closed in the afternoons and during festivals, even though thousands of visitors were in town. Signposting is almost non-existent, at least as far as we could see. Public transport remains largely a mystery to us even now, and after about ten at night seems effectively to disappear, which might be thought strange given the late hours kept by the locals.
But on the whole these are not aspects of great cities only now emerging into prominence which don’t also occur elsewhere. They are things which will need to be addressed as Valencia becomes more used to welcoming visitors from far and wide.
Valencia is a city with great promise for future, as well as a fascinating past. If you haven’t been there yet, it should be firmly on your list of places to look forward to.
Elected Mayors, Democracy And The Regional Agenda
The campaign for a debate about elected Mayors promotes ideas of democratic involvement and public accountability. It is for these reasons, not as a short-hand way to achieve city-regions, that this campaign should be encouraged. Even if elected Mayors become the norm, towns and cities will still need major regional input if they are to be effective players within Britain.
It’s not reallly news that some major cities have problems pulling things together to achieve progress; and nor, to be frank, is it news that Liverpool often seems to be amongst that number.
This is why I believe people should support the campaign for a referendum on a Mayor for Liverpool. For the referendum to happen would require 5% of those elegible to vote in the city to support it… not many one may think, but actually quite a proportion to raise in Liverpool, the city with the lowest election turn-out in the country. In my view, almost anything which encourages people in places like Liverpool to think positively about voting is a good thing.
Elected Mayors as housekeepers
It doesn’t however follow that, because moves to consider elected mayors are supported, that wide-ranging powers for such persons should necessarily be the order of the day. Cities like Liverpool need a named ‘responsible person’, who can bang heads together to get things done, and who must be prepared to take the flack if things don’t work. This person could be seen as taking the role of housekeeper, ensuring that things happen as they should, and that, for instance, streets and parks are clean and safe, events occur to schedule and budget, bids and proposals are submitted on time and well prepared etc.
It would be important for an elected Mayor to have defined, and achieved a consensus on, for instance, what is his / her role, and what is that of the City Chief Executive / Directorates, and of elected Councillors.
Not city-regions
Nor should it be assumed that an elected Mayor would take the lead role in the mooted city-regions. There may well be a role for city-regions as sub-regions, but that debate is still emerging and it is not for me convincing. In the end an excessive emphasis on city-regions not only loses the ‘hinterland’ of any metropoils, but also ignores the reality of regional infrastructure.
No toen or city in the UK outside London is on its own large enough to plan major transport, business development, or scientific investment. The things can only properly be addressed at regional level; as indeed they are in most parts of Europe.
Accountability
City regions and their merits or otherwise are a different debate from the current discussion about elected Mayors. If there’s now a decent debate about elected Mayors, that will be a good start. Maybe it will strengthen interest in the democratic process. And if it also encourages the idea that those who claim to give the lead require support, but must also be prepared to account very openly for their performance, that will be an excellent bonus.
A New Public Realm For Liverpool’s Hope Street
Liverpool’s Hope Street Quarter has just been refurbished, with an exciting and imaginative scheme of new public realm work secured by genuinely ‘bottom-up’ community engagement and local stakeholder buy-in. But this is only a beginning, for what could be one of the most important arts and cultural quarters in Europe.
Seasonal Food – Who Knows About It?
Over the past century our connection with basic food production has largely been lost. But now there are urgent environmental as well as direct health reasons to ensure everyone understands how food is produced. People as consumers (in both senses) need to know about food miles, short produce supply chains, nutritional value and the annual cycle of food production through the changing seasons.
One obvious starting point for this crucial ‘sustainability’ message is schools; and another is allotments.
The way that people find out about food seems to vary from generation to generation. This wasn’t always the case. For millennia you ate what you could grow and, if you were lucky, also what you could swap of your surfeit for someone else’s surfeit.
Then came the developing trade routes, some ancient and exotic (the Silk Road, also a route for spices and much else) and others, far more mundane to our modern minds, such as Salters Lane, the mediaeval travellers’ way which appears in British towns and villages as widely spread as Hastings, Redditch, Tamworth, Chester and Stockton-on-Tees, along with other similar reminders of trade in by-gone eras.
Also within Europe, for instance, were the horrors of such deprivation as the Irish potato famine of 1845-9 and more recently, for some within living memory, informal and formal food rationing (the World Wars of 1914-19 and 1939-45) – a deprivation it is now often considered was more of the palate than of essential nutritional substance.
Different expectations, the same basic understanding
In all these cases, however, fabulous or tragic, ancient or contemporary, people understood something about the genesis of their food. It was either from plants or from animals, nurtured intentionally or garnered whence it appeared. If you wanted to eat, you had to engage in some way in the production or location of your meal.
This, it could be argued, is what is different in times past from how things are today. It can certainly be said that although people must still find their food somewhere, it tends to come pre-prepared, in labelled packets, frozen or perhaps in tins, but not self-evidently from plants and animals.
In much of the western or ‘first’ world the conscious link with what is rather romantically referred to as ‘the soil’ has quite largely been lost. Most people now expect to be able to eat anything they can afford and that they take a liking to, any time they choose.
The downside of choice
Nobody would disagree with the general idea that variety in our diets is a good thing. But in practice it doesn’t seem to be like
that. Our food arrives on the shop shelves (the only place now where most of us hunt and gather) processed and packaged, and often laden with things we don’t need as well as those we think we want….
For every interesting flavour and texture there are frequently too many empty calories, too much refined sugar and the ‘wrong sort‘ of fats, if not always too few vitamins and minerals. (Contrary to popular belief, frozen and tinned food can, we are told, be as nutritious in these respects as the ‘real thing’. Indeed, given that frozen and tinned foods are usually very fresh when they are processed, they may well have more nutritional value than the produce lying ‘fresh’ in the market.)
And herein lies the rub. There is a confusion in perceptions between ‘fresh’ and ‘well-preserved’ foods, between ‘produce’ and ‘ready meals’. And most people have only the vaguest of ideas about the essential differences between, say, strawberries or carrots flown in ‘fresh’ from California or South Africa, and those grown in glasshouses close to the point where they are sold…. which in turn means we cannot fully appreciate concerns around ‘food miles‘, local / short supply chains or, to return to our original theme, nutritional value-for-money.
Close to the land, close to the retailer
At last some retailers (including some of the biggest) are beginning to acknowledge some of these issues. They boast that they have short supply chains, that their produce are prepared immediately after cropping, that they are willing to promote sustainable ‘seasonal’ products; and they even sometimes offer nutritious recipes to cook from basic (and less basic) ingredients which are fresh and wholesome.
Now it is up to everyone to make sure they understand what is meant by all this.
For not the first time in this debate, much of the answer has to lie in education, in encouraging children to nurture living things; in making sure children know that food does not grow on supermarket shelves, and that they understand how the seasons can be harnessed to ensure a supply a healthy and varied diet.
The other obvious approach is helping people, wherever they live, sustain their own communities, to visit farmers’ markets, and grow at least some of their own food, in allotments or by sharing back garden space, or even just in pots.
From little acorns do great oak trees grow, just as from modest ideas about strawberry pots or rows of peas and potatoes can the notion of seasonal food once again take its place in our understanding of a sustainable world.
Dreamspace – A Wonderful Idea And A Tragic Event
The Dreamspace concept has become a nightmare for those involved in the tragedy today, which is so far from the intended outcome of the people who created it and sought to bring us happiness and enlightenment.

The news earlier today that two people have died whilst visiting the Dreamspace installation is almost unbearable for anyone who experienced it as intended. For those who grieve it will be far beyond that sentiment – as, in a different way, it will be for those who created the idea and brought it to fruition.
Here was a wonderful idea, intended to bring happiness and a sense of well-being to those who came to experience it. I saw it whilst it was installed in Liverpool, right on the first day, before the deep unpleasantness of the incident with the young men who sought to damage it. Dreamspace is a huge concept, intended to mix beautiful light with music in an ever-changing interconnection with visitors who enter it, robed and shoe-less to increase the sense of unity with the idea itself. It is horrific to think that such a gentle sculpture could become so easily and mistakenly a place of disaster.
Art can never take priority over health and safety. It can never have priority over basic requirements for well-being. And nothing can be said to relieve the heartbreak and nightmare that for some Dreamspace has so unintentionally become. Perhaps however in the midst of this tragedy we will still know that there are artists, those who created Dreamspace amongst them, who seek sincerely to bring happiness and enlightment in their various ways to as many people as possible.
Energy Saving: Ergonomics And Logistics For Real People
The very high temperatures in the U.K. this week should give us all pause for thought about global warming. One idea which might come from that is a realisation that there are many small ways in which energy conservation could be ‘designed in’ to our every day lives. Perhaps we should even have citizens’ competitions to see who can come up with the best ideas?
We’re in the middle of a really big heat wave, and all of a sudden everyone is thinking about climate change and sustainable energy resourcing. Now, to mix our metaphors, is the time to strike on this one, whilst the iron is hot.
Not a few of us find it strange that we have to use energy to stay cool at the moment – rather the reverse of the usual problem; and the more curious of us have also begun to consider the mechanisms and costs of that commodity, still quite rare in domsetic buildings in the U.K., the air conditioning system. There is apparently a risk that more widespread adoption of this much vaunted facility could wipe out any gains in energy conservation which we in the U.K. are beginning to make. It can give a boost to the economies of very warm places, as it did in the USA, but at serious cost to the planet itself.
Ways to save energy
There are many ways that everyone can do their bit to save the planet, and these days most of us are aware of at least some of them. I wonder however whether we could do a little extra, by thinking more collectively about ‘designing in’ some of these strategies… could we have wall panels in easily reachable places displaying the switches for our televisons and the like (thus perhaps ensuring that the machines are fully actually turned off when not in use)? Why aren’t down-pipes automatically equipped with waterbutt linkage? What about individually operated small fans fitted as standard in most rooms of our homes, rather than hankering after complete air conditioning? Why aren’t gardens normally furnished with composting facilities? Where is the normal facility for low lighting (solar-boosted of course) via photo-sensors in our porches and other similar areas?
Gripping the public imagination
These are just a very few ideas, and doubtless they have all already been taken up somewhere. What would be good now, however, is if we made these suggestions central to our way of thinking; and what better time to start than when for just a few days we begin to realise what ‘global warming’ really means? Somehow, we need to get everyone’s imaginations gomg on this one. How about some sort of national competition or suggestion box?
Innovation Rewarded
The 2006 Merseyside Innovation Awards gave some fascinating insights into current eco-product, bio-tech and uninhabited air vehicle developments; and they also offered food for thought about how innovators actually come to be practising their craft.
Some events are well worth the effort of turning up. The 2006 Final of the Merseyside Innovation Awards this week (on Thursday 13 July) was one of them.
The event was buzzing, with expectations high that we would all learn something of interest. And so it was, with three shortlisted Finalists from very different parts of the emerging techno-science markets.
Ecological products for the future
The first presentation was from Delphis Industries Limited, a local Liverpool company. They have identified a strong market niche for eco- cleaning products (for masonry, stone etc.) which will not harm people or the environment, and which will meet the increasingly specific requirements of new health and safety legislation.
The talent in this company is very much ‘home grown’ and the ideas arose in the serendipity way that sometimes happens when business associates or friends meet up. Here, for all to see, were a small team of people who had spotted an opportunity which arose out of the blue, and had gone for it, combining their enthusiasm for ethical and environmental products and their ability to see an emerging market when one appeared.
The big bio-tech development
Next to make their presentation were Genial Genetic Solutions Limited (GGS). This is a rapidly growing company, employing staff at graduate level and beyond and at the sharp end of cytogenetics and related disciplines. Amongst the applications of the technology which they are developing is a much speedier response to the analysis of, for instance, cancer cell samples, so that appropriate medical treatments can be delivered as soon as possible.
We were told that orders are already coming in for the newly developed equipment, small enough to be housed in a normal laboratory, which will enable genetic assessments to be conducted much more quickly than in the past. At about £100,000 each these items are serious investments in the future of medical technology, and that is the part of the market which GGS is looking to.
An ‘uninhabited air vehicle’ idea from the 1930s
The fianl presentation was by Hoverwing Ltd. This is a prototype small, lightweight flying machine whcih can carry a camera to places normal airborne vehicals can’t even attempt to reach. Apparently the idea has arisen from the lightweigt one-person aircraft developed in the 1930s (which, in the words of our presenter, had a nasty habit of seeing off their pilots) with a double wing which allows the aircraft to fly very slowly or even almost not at all, simply hovering above its intended viewing point.
This time round, however, there is no risk to the operator – who is safely ground-based with just a box to ‘steer’ the machine by; and because there are no chopper blades or other big and dangerous parts the camera can be taken much nearer to the action – people, animals, unsafe sites, inaccessible routes, film sets etc – than could previous air cameras. The scope for this in the media industry alone is said to be enormous.
Success by a head for the high-tech, high investment people
Any of these three companies would have been a worthy winner, but the eventual outcome favoured Genial Genetic Solutions Limited. Both the judging panel (which included Dr Sarah Tasker, Chief Executive of the new Liverpool Science Park and Edge Lane facility) and the audience chose GGS to win the cash prize of £10,000, with another £4,000 worth of legal, business and other consultancy and support. In some respects this was the most advanced and complex of the proposals on offer – no-one could claim the science was simple – so it was good to see this complexity and excellence acknowledged so publicly.
And the other two Finalists also gained considerable encouragement and solace, with 30% each of the audience vote at least.
These were three great ideas, all delivered to the judges and audience with directness and enthusiasm. They each addressed real commercial opportunities, by developing cutting edge technology for general benefit alongside business aims. All had required perseverance and much investment on the part of everyone involved.
Some sound advice for innovators
To my mind, however, the last word must come from the presenter for Hoverwing. Do not, he advised, imagine, because an idea seems good, that ‘they’ have already tried and tested it and perhaps found it lacking. However long the idea may have been around, ‘they’ may not have done anything about it at all.
There often is no ‘they’, there may well be only ‘you’. So just keep going….
Which in itself is not a bad idea to take away from an Innovation Award event.
Hilary’s Website Goes Visual
This weblog has just become a photo blog. In the past week or so several of the postings have gained an extra full-colour visual dimension. It may take a while yet, but hopefully in due course your aspirant photoblogger will get around to visuals for most of these postings.
There has been something of a lull in up-front activity on this site for the past few days. Never fear, however, there is no lack of action behind the scenes.
Truth is, I’ve been learning how to put photos on my website; and my excellent and long-suffering web designer, Nick Prior, has been doing his best to teach me by ‘distance learning’ (i.e. down a phone line….. ).
You, The Reader, and Nick can be the judges, but I think I’ve got the hang of it now – it’s like weblinks only fancier, because you usually have to change the size of the photo too (otherwise anyone without good broadband would have to wait ages for the download).
My first photoblog efforts
So now we have quite a few articles / postings with their very own pictures. Please take a look at my photographic efforts to date (all my own shots). Themes covered in this first week include: Sefton Park birds, Sefton Park development plans, Wavertree Botanic Gardens, Big Science and the new localism, Minako and Ian’s lovely ‘international’ wedding, and life with a violin and its owner.
There will, I hope, be more before too long. Your comments are welcome – and please watch this space….
Mark Simpson – A Young Musician Beyond The Stereotype
Mark Simpson, BBC Young Musician of the Year, may be only seventeen but his musical achievements are breathtaking. Performer, composer and general enthusiast for all things musical, Mark demonstrates yet again that musical talent cannot be stereotyped. As ever, it will find its own way forward.
Robyn Archer Departs Liverpool’s Culture Company
Robyn Archer’s resignation, announced today, as artistic director of Liverpool’s Culture Company leaves many questions about what the 2007 and 2008 celebrations are actually intended to achieve. Acknowledging this simple reality would help a great deal in making progress.
So the first question everyone’s asking is, Why? Why has Robyn Archer, after in reality such a brief sojourn in Liverpool, decided that Liverpool’s 2007 & 2008 events are not for her?
Only Ms Archer can answer that, of course, and she is unlikely to add much to her media statement that it’s for ‘personal reasons’. (Well, yes, but that could mean many things to many people.)
In the meantime, the question I would still really like to see a proper response to – and which I asked Robyn Archer directly on one of the very few occasions when I actually encountered her – is this:
By what criteria will we know that Liverpool’s 2007 and 2008 celebrations have been a success?
The fundamental question for Capital of Culture
There may well be more than one sensible response, but perhaps – who knows? – it was partly a lack of clarity in various quarters about this fundamental question which provoked the latest departure. (Some of us recall that the very first 2008 lead director also departed Liverpool, almost before he’d unpacked his bags.) Perhaps there are multiple possible answers – to renew and regenerate our city, to promote and celebrate communities, even, just maybe, to bolster ‘cultural’ activities as such – but no-one seems able to offer a definitive and widely agreed response.
Whether or not it bothered Robyn Archer, this question continues very much to worry me. There still seems to be a confusion in the minds of some local people about the difference between Excellence and Elitism, between the absolutely correct requirement that Liverpool’s cultural celebrations include as many local citizens from as many different communities as possible, and the frankly silly idea that anything which is, as they say, ‘artistically challenging’ is also somehow inappropriate in this city.
The real cultural challenge
How are we as citizens together to grow in our understanding of art, music, dance, drama, or anything else, if we are afraid to take it to people who haven’t encountered it much as yet?
Of course people should be offered and involved in artistic activities which engage them directly – ‘community education’ projects and so forth – but somehow we also have to encourage them to see that there is much more than that too.
The courage to offer leadership
At present, it feels as though those – and there certainly are several, on the Culture Company Board amongst other places – who are willing and able to promote the idea that we gain more from cultural experience when we permit it to challenge us – are being outnumbered by those who, to use the old metaphor, play to the gallery of small town politics.
The real issue is cultural and civic leadership. Liverpool will be a city fit for the 21st century when the local powers-that-be are ready to acknowledge not only how far we have already travelled, but also how much further there is to go before we can really call ourselves a Capital of Culture in the sense that most other European cities understand that term.
Then, perhaps, we won’t have to rely on the wonderful goodwill of just those seasoned artistic directors who show a commitment to Liverpool well beyond the call of professional duty. Only then will the lure of Liverpool to the international cultural community be irresistible.